Welcome to the official blog of 5ive West, your go-to event marketing and business development firm in Vancouver, BC. Here, we share insights, strategies, and behind-the-scenes stories from live events and brand growth. Whether you’re a business looking to elevate your presence or simply curious about how experiential marketing drives results, you’ll find valuable content to inspire your next move.
Sales success often hinges not on the first contact but on what happens after. This blog explores why following up directly with customers is the
The holiday season is one of the most important times of year for sales professionals. Shoppers are spending more, looking for promotions, and are more
Choosing the right customer acquisition strategy is one of the most critical decisions a business can make. Sales teams are often pulled in two directions.
A growing number of job seekers, especially Millennials and Gen Z, are prioritizing workplace culture just as much as compensation. In fact, for many candidates,
For companies hoping to attract and retain top Gen Z talent, understanding what they truly care about is key to recruiting the best talent. This
Consumers have different needs, preferences, and behaviours—and businesses that recognize and respond to these differences are the ones that thrive. This is where market segmentation
Starting your career in marketing is exciting, but it can also be intimidating. Whether you’ve just finished your degree or recently decided to pursue a
Businesses selling directly to consumers face both tremendous opportunities and intense competition. To thrive, B2C companies must develop reliable and scalable ways to attract potential
Knowing how to increase customer engagement and brand loyalty is essential for any business aiming for long-term success. Engaged customers are more likely to become
Marketing your business with limited resources can feel like a daunting task. Crafting a marketing strategy that’s both effective and efficient is essential to the
Starting a new business can be an exciting venture, but it often comes with its fair share of challenges. Among the most daunting hurdles is
